Kajabi allows you to build a professional-looking website without the need for WordPress or additional hosting services. Everything is included within the platform. The website builder is intuitive, working with a block-based system where you can drag and drop text, images, links, videos, and other elements. There are options to show different content on mobile and desktop for a more customized experience.

You can also create unlimited landing pages, built from scratch or with different templates tailored for the job. Blogs can be hosted directly on Kajabi, and the platform offers unlimited video upload and hosting.

Kajabi’s core focus is helping you sell digital products. You can use the Kajabi AI content assistant to create courses easily. The lessons in your course can be with video, audio or only text, and you can add downloadable files. Kajabi also provides flexible templates to fit your type of course: lineair, membership or gamified. 

Beyond courses, Kajabi also supports coaching, where clients can book and attend Zoom-like sessions, and the recordings are stored in their private libraries. You and your client can take notes and you can download documents for each session. It’s all kept together within Kajabi. 

The community feature is robust, allowing you to create free or paid groups, host live events, and provide interactive feeds and comments. You can also integrate community spaces directly into your courses.

With podcasts, Kajabi can push your episodes directly to platforms like Apple Podcasts and Spotify, eliminating the need for a separate podcast host. You can easily upload your episodes, schedule it and you can even create a paid podcast. 

One of Kajabi’s newest additions is newsletters. You can now set up and sell subscription-based newsletters directly from the platform, further diversifying your offerings. Newsletters are another great way to build a deeper relationship with your audience, and with Kajabi’s AI, you can create templates and automate much of the process.

In Kajabi, offers are the way you sell your products. While products are limited in number, offers are unlimited. This means you can create multiple price points or bundles for the same product, allowing for flexibility like payment plans or product packages.

Kajabi also includes features for affiliates and coupons, giving you more options to incentivize sales.

Kajabi Payments is another powerful feature that is gradually being rolled out worldwide. It allows you to manage your transactions and payments directly within Kajabi. Empower your customers with flexible payment options like Afterpay and automatically calculate and collect sales tax at checkout with Kajabi Sales Tax. Although it’s not available everywhere yet, Kajabi Payments promises to simplify payment processing.

Kajabi's built-in marketing tools replace services like Mailchimp and ConvertKit. With its email marketing features, you can create email broadcasts and sequences with ease, leveraging a wide selection of templates. Automations can be triggered by customer actions (e.g., filling out a form or making a purchase), allowing for personalized follow-up emails and onboarding sequences.

Kajabi's funnel builder simplifies creating automated marketing funnels. For example, with a single click, you can set up an entire Zoom webinar funnel complete with registration and confirmation pages, pre-written emails, and a checkout page.

Automations are woven throughout the platform, enabling you to streamline tasks. For example, when someone purchases an offer, you can automatically enroll them in an onboarding email sequence, or apply a tag for future marketing efforts.

Kajabi’s CRM (Customer Relationship Management) is relatively basic. It tracks every interaction your contacts have with your business, showing you the products they’ve bought, the emails they’ve opened, and the specific links they’ve clicked. This allows for segmentation of your audience, enabling you to send more personalized email campaigns. While the CRM does its job, it lacks some advanced features available in dedicated CRM systems.

Kajabi's analytics tools are not great. You can track your sales data, opt-ins, and which pages are performing best, giving you a clear picture of what’s working in your business. However, the insights can feel somewhat limited compared to external analytics tools. That said, with the ongoing rollout of Kajabi Payments, we might see significant improvements in the depth and scope of analytics, especially related to revenue tracking and customer behavior.

One of Kajabi's most exciting new AI-powered features is the Creator Studio, which allows you to take one video and automatically repurpose it into 40 different pieces of content. This includes transcripts, blog posts, social media posts, email sequences, and more. It’s a powerful tool for content creators who want to get the most out of their efforts.

Kajabi’s Branded App is one of its newest features. You can now create a fully customized app for your business, allowing customers to access your products, communities, and content on their phones under your own branding. This helps elevate your brand and gives your users a seamless mobile experience, whether they’re engaging with courses, communities, or coaching sessions.